//
you're reading...
Presenters

What inspires Cre8Con Speaker Brynn Bardacke

Portland Creative Conference Speaker Brynn Bardacke was recently interviewed by Rebekah Villon of The Oregon Creative Industries blog about what inspires her.

Here are Brynn’s insights:

Really, all artists inspire me. And the best advertising is art, but it must also sell something. And I deeply detest formulaic, conventional advertising. Advertisers are afraid their product won’t sell with advertising that is too artistic or that does not reflect what consumers expect to see. Advertising, when done well, is the marriage of art and commerce. Hence, I have always been inspired by John Baldessari’s conceptual art piece titled, “Tips for Artists Who Want to Sell” (1966-1968).

From the MET:
“For an artist whose work was hardly selling and whose subject matter ran defiantly counter to the formulaic clichés offered here, the choice to depict these commercial tips on a large canvas was deeply ironic. The least autocratic or didactic of teachers, Baldessari has relentlessly inveighed against “tasteful” subjects and the value judgments inherent in such formulas for success…”

Over time, Baldessari has not only become one of the world’s most respected artists, but also his works fetch extremely high prices…proving that best and most enduring art does in fact challenge conventions and cliches.

The same is true for the best advertising. And, every day I go to work, I am inspired by this work of art – a reminder to make advertising that disregards conventions in favor of making interesting, emotionally compelling messages to convince people to love a brand or product.

Advertisements

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Naomi Pomeroy - Speaker Cre8Con 2011
Rob Legato - Speaker Cre8con 2011
The lead singer and guitarist of alternative rock band The Dandy Warhols - Courtney Taylor-Taylor
Robyn Tenenbaum - Speaker Cre8con 2011

Archives

%d bloggers like this: