Portland Creative Conference Speaker Brynn Bardacke was recently interviewed by Rebekah Villon of The Oregon Creative Industries blog about what inspires her.
Here are Brynn’s insights:
Really, all artists inspire me. And the best advertising is art, but it must also sell something. And I deeply detest formulaic, conventional advertising. Advertisers are afraid their product won’t sell with advertising that is too artistic or that does not reflect what consumers expect to see. Advertising, when done well, is the marriage of art and commerce. Hence, I have always been inspired by John Baldessari’s conceptual art piece titled, “Tips for Artists Who Want to Sell” (1966-1968).
From the MET:
“For an artist whose work was hardly selling and whose subject matter ran defiantly counter to the formulaic clichés offered here, the choice to depict these commercial tips on a large canvas was deeply ironic. The least autocratic or didactic of teachers, Baldessari has relentlessly inveighed against “tasteful” subjects and the value judgments inherent in such formulas for success…”
Over time, Baldessari has not only become one of the world’s most respected artists, but also his works fetch extremely high prices…proving that best and most enduring art does in fact challenge conventions and cliches.
The same is true for the best advertising. And, every day I go to work, I am inspired by this work of art – a reminder to make advertising that disregards conventions in favor of making interesting, emotionally compelling messages to convince people to love a brand or product.