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Portland and the Creative Vitality Index

We’ve already known for some time that creativity is alive and well in Portland.  After all, for over a decade the Creative Conference had been a lightening rod for imaginative, inventive, and ingeniously creative people.  It could even be argued that the conference helped boost Portland’s reputation as a creative center.

Now you can get a quick summary of exactly how Portland measures up by reading the May 23 issue of Portland Business Journal. On page 4 an article cites a report funded by the Oregon Arts Commission — the “Creative Vitality Index” — and confirms that creativity abounds in Oregon and that Multnomah County is the state’s creative hub.

The index measures the financial health of a creative economy by looking at both creative occupations and participation in the arts. With the national average of “creative vitality” arbitrarily set at 1, Multnomah County ranks 2.27. You can find the full report along with some creative company profiles at the Oregon Arts Commission.


About Sharon Rockey

Freelance writer, Ghostwriter. Formerly from the San Francisco Bay Area, I first came to Portland in 1998 to cover the Portland Creative Conference for a Bay Area new media publication. I became such an enthusiastic fan of the event, I came back every year and finally moved up permanently in 2001.


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